#16 -- Erin Carson, A Gym GM and Owner Who is Building Careers and Community

Sue Heilbronner

Erin Carson has worked as a fitness professional at RallySport Health & Fitness in Boulder, Colorado, since the very start of her career. After decades of commitment to this community-centric fitness club -- located in the heart of one of the fittest cities in the world -- Erin had the opportunity to buy the club. Erin did this in partnership with an ownership group who had been acquainted with her through her work at Rally, her successful triathlon career, and her terrific years on the University of Colorado women's basketball team.

There are so many notable differences at Rally Sport, and Erin is at the forefront of all of them. Most importantly, Erin has always believed in cultivating personal trainers who are committed to the craft as a career. She grows both the training business at Rally (Rally Sport is at the top of health clubs globally in many business metrics associated with member engagement) and the trainers personally. She has set national benchmarks for retention of trainers and average salaries earned by her trainers. The sense of commitment to excellence comes through both in Rally's numbers and in the role the club plays in the community.

In this terrific conversation with Real Leaders' host Sue Heilbronner, Erin speaks openly about her wins and her (very few) misses.


Sue Heilbronner

Sue Heilbronner is an executive coach, Conscious Leadership facilitator, and catalyst for change.

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