Never Ask for the sale

by Sue Heilbronner
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Thoughts from Conscious Leadership Coach Sue Heilbronner

Latest blogs from Sue
Oct 30

It’s Time to Bench Lame Benchmarking

In my latest book, Never Ask for the Sale, I wrote about some ways of pricing that leave the seller in a poor position. I cast shade on billing by the hour and parsing a pricing proposal by its separate elements when the real value comes in the elements in... read more →
Oct 21

Shedding a Core Identity Really Sucks

In the last week alone, I have had multiple conversations with clients about “how” to shed a core personality pattern, something that has become a sticky, persistent identity. That’s all well and good, but then I found I was staring down this issue myself, and that led me to believe... read more →
Oct 17

Standup Men

I want to talk about a few special men that have appeared in my life in a few similar contexts recently. I want to appreciate them. I will do so knowing that not everyone is cisgender, not everyone who does amazing things for a partner is a man (women have... read more →
Oct 13

New Experiment: Never Ask Book Clubs

It’s one month since the launch of Never Ask for the Sale, and it has been a rewarding whirlwind. So much has happened.  We hosted the first-ever “Break the Fast” Book Chat for my book and Brad Feld’s new book Give First. I spoke at Colorado Startup Week, a 30-person... read more →
Sep 30

Three Weeks Post Launch: Still (Mostly) Flying

It’s been three weeks since the official publication date of Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence (Hachette Balance). The most accurate way I can describe the week is that it felt like being shot out of a cannon. First, the week. Whoa.... read more →
Sep 09
Sep 04
Aug 28

Recording an Audiobook. One Hard Question and Many Cough Drops.

Once the book was in great shape, in galley form, and comprehensively copyedited and proofed (all covered in my last post), it was time to record the audiobook. When I decided to sell the book to Hachette Balance, it was very important to me that they have a plan to... read more →
Aug 22

Copyediting, Proofreading, and Reading Aloud FTW

My manuscript was submitted as of my last post, and then the publisher-driven processes around assembly, quality, and finesse began. My editor Renee Sedliar introduced me to the production team at the publishing house, and they shared a schedule with me to outline the different stages of refined production editing—copyediting... read more →
Aug 21

Why Responsive Feedback is a Fail

Some forms of responsive behavior are awesome: You scratch my back, I’ll scratch yours (especially if I receive last). You ask me a generous question, I answer fully and return the favor. We walk in my ‘hood this time, your ‘hood next time. Those feel good. There are countless others.... read more →
Aug 13

From Draft to Submitted Manuscript – A Hard Slog With a Great Outcome

When we last met (see my last post here and a summary of my publishing path here), I had received an offer from an editor and publisher I wanted to take! At the time, my agent Michael and I thought all that remained was inking a perfunctory contract from the terms... read more →
Aug 05