Many of you have asked how you can be a part of my upcoming book launch and that feedback has spurred me to create an official “launch team.” If you’re game to be a part of a launch movement, here’s how you can help.

‍THE ASK

My forthcoming book, Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence, launches on September 9th. I would be enormously honored if you would agree to be a part of the NEVER ASK LAUNCH TEAM. If you received this invitation, I had a hunch you might say yes. Please hit the “sign up” button below so I can give you all the links and tools you need to make this as easy as possible for you. I’m also endeavoring to give something back in exchange for your generous support.

I wrote this book to help people level up and exceed their expectations in building a business that relies primarily on them. My primary motivation is to have that reverberating impact for as many people as I can. To wit…here are launch team details:

‍NEVER ASK LAUNCH TEAM OPTIONS

Option 1: A Never Ask SUPER FAN‍

• What you do: You buy two copies of the book in any format on or before September 9, 2025. You can do that here. Then, share a post on social media (with a link to heysue.com/book) or leave a review on Amazon the week starting Sept. 9.
• What I do: I will send you a lot of love and a sweet sticker.

Option 2: A Never Ask AMBASSADOR‍

• What you do: Buy eight books in any format on or before September 9, 2025 to share with friends and colleagues. You can do that here. Then, the week starting September 9th, you publish one social post (with a link to heysue.com/book) and you write one review on Amazon about the book.
• What I do: All the love, the sweet sticker, joy at signing your books if we can swing it, plus one seat at a two-hour virtual workshop on the core principles of Never Ask for you or someone you designate who can really benefit from the book.

OPTION 3: A Never Ask EDUCATOR‍

• What you do: Buy 25 or more copies of the hardcover book as gifts to be distributed at no cost at educational university events, startup week events, nonprofit new business initiatives, or other community-based programs.
• What I do: Distribute the books you’ve purchased as free copies to folks attending public education events, accompanied by a grateful shoutout (or not, your call) of love for you.

OPTION 3: A Never Ask ENTERPRISE

• What you do: Let us know you want to order 50 or more copies of the book for your company or sales team. We’ll get you set up for bulk pricing.
• What I do: A bespoke one-hour session for that group landing key lessons of Never Ask for the Sale for instant activation.

If you know of a company or organization that wants to ensure its sales team or employee base has a better understanding of how to align their greatest gifts with their work, how to build followership, fundraising, or how to drive attention and sales for their offering, drop me a quick note to talk about a customized program for your startup, executive team, or sales team.

I can share discounted pricing for bulk book purchases (25+ copies), and through my coaching and facilitation, I would love to bring this book to life with a team to help them drive attention and sales.

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Let me know if you have other ideas for the LAUNCH TEAM. I'm also happy to field questions, comments, and reactions, and blurts (of course).

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